The Brief

Fat Gladiator is an exclusive investment club, whose members share their industry knowledge, make finance fun… and do some good along the way. As a new startup business, they came to us seeking a full brand development, marketing suite and website design/development. The client wanted to “break the mould” of financial investment clubs and have some fun with the brand.

The Solution

Wanting to completely avoid stock images, we began with a pencil sketch of the main ‘Fat Gladiator’ character who would become the central focus of the brand. We turned the sketch into a vector graphic and began to design the bespoke web pages. Within the members-only area, we utilised a private members blog, API feeds of stock market data and a forum.

The Result

The client is delighted with their brand and website. Thanks to the standout visual appeal and a highly active LinkedIn marketing campaign, memberships to the club are rocketing skyward. We are continuing to develop the Fat Gladiator brand and website for this fast-growing business.