The Client Brief
We met Poppys Picnic right at the start of their incredible journey. Their raw dog food start-up company was at the initial concept stage, with a brief to create an e-commerce website which was unique, highly user-friendly and scaleable, with advanced features such as customer subscriptions, voucher codes, sales repots, dog weight/food calculators and much more.
Using some of the client’s existing branding and our own creative design work, we developed the custom website style to stand apart from the competition, offering a personal, yet professional voice to the brand. The e-commerce system itself was developed using WooCommerce and various customised plugins to make the site an enjoyable buying experience.
We formed a strong relationship with the client, maintaining and developing the website, which was key in securing them four offers from the BBC show, Dragon’s Den. Since partnering with the Dragon, Deborah Meaden, Poppy’s Picnic have now secured over £500,000 in crowdfunding investment and are now valued at over £5,000,000. As the business sales are 99% via their website, we played an instrumental part in the success of this start up.
Dylan & Poppy the dogFounders
I’ve never been known for my patience. And I can be quite difficult. Some might even say ‘very difficult’ or ‘impossible’. Ryan and his team, knowing this, still took me on as a client. They have patience and (thank god) they deliver. Our brief was simple though it expanded quickly and requirements changed – though they were always able to say ‘we can sort that’. And they did. Every time. Would I recommend Red 13? think the answer to that is quite clear in black and white…but for clarification: a wholehearted yes yes yes. Thank you Red13. Dylan and Poppy